A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

Some personal insights on experience planning... #agencies #RAPP #strategy #brands #creativity

My friends and family often ask me what it is that I actually do.

Aside from being a brand strategist who helps clients overcome significant challenges (such as understanding the cultural dynamics that affect things like purchase decisions)... I help develop customer experiences.

Yeah, I know, talk like that induces a lot of head-scratching.

Well, it just so happens that Ishan Shapiro and Marija Coneva were kind enough to put this series of video remixes together to help tell that story better than I ever could. The footage is a compilation of keynote and interview segments as well as stuff I shot while I was cruising around Europe this time last year. Enjoy.