Some personal insights on experience planning... #agencies #RAPP #strategy #brands #creativity
My friends and family often ask me what it is that I actually do.
Aside from being a brand strategist who helps clients overcome significant challenges (such as understanding the cultural dynamics that affect things like purchase decisions)... I help develop customer experiences.
Yeah, I know, talk like that induces a lot of head-scratching.
Well, it just so happens that Ishan Shapiro and Marija Coneva were kind enough to put this series of video remixes together to help tell that story better than I ever could. The footage is a compilation of keynote and interview segments as well as stuff I shot while I was cruising around Europe this time last year. Enjoy.