Social Evolution: Going Back to Move Forward?
[The following was a real exchange between my friend, Brendan, and his wife, Maureen, over breakfast just the other day. Quick note: Brendan is on the content side of the media business, Maureen deals in social marketing.]
Brendan: We're so lucky, to be in a moment in time where (storytellers) can literally communicate globally, in real time, about what matters. Beethoven and Picasso and Da Vinci would've given their eye teeth to have what we have. I used to think we had to storm the barricades. But there are no barricades. That's the revolution. There are no barricades.
Maureen: Yes. We're a new aristocracy -- in the Jane Austen sense: we have the tools and the time and the causes that we can advocate for, because of who we are and because we know these technologies. It's not about an aristocracy of money, either, it's an aristocracy of responsibility and listening. We can lead responsibly, collaboratively, transparently. ‘Social media’ or whatever you want to call it... It's us, because we know how to listen. We are all media. We are all narrative. We are all consensus builders. We are all responsible because we're privileged to understand these technologies and how they change relationships.
By learning how to listen, we've gone back 200 years.
Brendan: (stunned silence)