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New Edition of StoryCentric Focuses on the Role of Data in Multiplatform Storytelling | InteractiveTV Today

[itvt] is pleased to present the latest edition of StoryCentric, our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

This edition of the column features the first part of a two-part discussion in which Hurst and Gunther Sonnenfeld, SVP of Cultural Innovation and Applied Technology at Omnicom-subsidiary RAPP, focus on the role of data in multiplatform storytelling.

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Here is the video to the conversation...