A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

More Social Currency Evolving... (Like Swine Flu)


Our friends from TRÜF discovered an interesting follow-up to the Obama/Joker poster. This street campaign seemingly goes on the offense against some folks’ favorite right-wing bag of gas, Rush Limbaugh. Fair or not, and after comparing Obama and Pelosi to Nazis, spewing hate on a daily basis and being guilty of nothing short of inciting violence, semantics seem to point to just about anything that links him to the word "swine". Unlike the Obama/Joker poster, this one seems to have a more pointed message. One guess is that it is something about the viral and toxic nature of certain right-leaning commentators. Or maybe something bigger: is true mass influence sourced from good intentions, or evil ones?

Which begs the question: who will adopt this currency as their own, and what new statement will they make of it?

Further, are we ready for the street campaign battles that are about ensue?

Perhaps are collective conscience is taking hold of itself and revealing different faces in the process...

Oh yeah, and if you’re curious and ready to spread the conversation, be sure to remember the hashtag #H1N1 in your tweets... Gotta be true to a viral phenomenon.