#Causes Going Mainstream
We’re seeing how social communications are going mainstream, and naturally, cause marketing efforts are as well. We are also experiencing the idea of causes as a ‘causal’ function, meaning that actions don’t necessarily have to be philanthropic, but rather a means to invigorate self-realization, self-expression, or, a profound alignment with one’s community (or all three).
As Minor Myers Jr. said: “Go into the world and do well. But more importantly, go into the world and do good.”