A Literacy of the Imagination

a deeper look at innovation through the lenses of media, technology, venture investment and hyperculture

Socially Conscious Investing, Work & World-Building

Happy New Year! 2014 has already proven to be quite fruitful and full of new roads for discovery.

As a follow-up piece to previous posts on conscious capital, co-op investments and discovering value in the age of bitcoin, I thought I would share a video of my talk in Grasse from October. Some of the corporate examples of sustainable innovation you're probably familiar with, but it goes a bit more into how these kinds of efforts can scale in a global marketplace. Many companies are still hesitant to invest in sustainability efforts, and I believe that's because disciplines like CSR are more about good branding than good business models. But that's all changing.

The real emphasis is on how people can transcend their roles and responsibilities at work and in everyday life to become progenitors of change. This has been the core philosophy behind the innovation experiments we've been running around the globe, and it involves much more than good technology and fancy methodologies (although those elements are, of course, important).

In this case -- enabling executive stakeholders in the cosmetics industry to imagine a different world through their products -- we were able to spend four days developing creative muscles, nurturing personal and group awareness, as well as running through role-playing scenarios. The participants literally built worlds or ecosystems that reflected ecological and emotional connections to their companies, and the economy itself. One CEO even remarked that in doing so, she envisioned a new world without economic bubbles.

(*sidenote* we're editing a documentary film of the whole experience which we plan to distribute in Q3...)

Related to 'anti-bubble' economics and scale, Marc Andreessen was featured in an insightful piece in the Wall Street Journal a few days ago. That said, I thought the interview with him below is a terrific view into the immediate future (what I call the 'Future Now'). In particular, it's interesting to hear his thoughts on globalization and how value is created in competitive markets through an entrepreneurial mindset. I wish that he and other innovative investors would address more of the 'human problems' we face (Mr. Andreessen does touch upon on it in spots), but their intentions seem to be headed towards more of a socially conscious approach to investing, alongside of building sustainable companies and economies.

As I've mentioned in other posts, the concept of work is completely transforming, and not just as a by-product of repatriation, disintermediation and other production or transactional efficiencies (which are becoming more and more obvious). Passion and empathy are co-opting 'work' as a cultural edict and a form of social responsibility that embrace the complexities of human discourse. People want to change the world -- they need to, and they're figuring out how to make it happen for themselves and their communities.

And what a wonderful thing that is to see.